- Posted By Admin
- 29 Oktober 2023
IAIN Langsas FEBI Students Join INCOSAC 2023 Competition
FEBI IAIN Langsa students take part in the International Competition of Students Academic and Creativity (INCOSAC) 2023, Friday, October 27, 2023.
This competition carries the theme of "Optimizing Sharia Finance in Utilizing Digital Technology". This event was participated by PTKIN throughout Indonesia with several competitions held. One of the FEBI IAIN Langsa students participated in the Business Plan competition represented by Zainal Irfan, Muzaki and Emelia Asrita as students of the Sharia Financial Management Study Program (MKS). The Business Plan they offer is "The Potential Utilization of Umkmgo as an Online Umkm Sales and Marketing Media".
UMKMGo is a digital business plan, namely an online marketing and sales platform that aims to digitize the MSME sector in Langsa. MSME product development: Through UMKMGo, businesses can update and display product portfolios regularly, improving the overall quality and competitiveness of MSME products. MSME product marketing: UMKMGo will act as an innovative digital marketing platform that utilizes Fintech to efficiently present products to the target market. Fintech Usage: The integration of Fintech in UMKMGo will facilitate online transactions, digital payments, and efficient financial management for MSMEs, providing a dynamic and responsive experience to the needs of businesses and consumers.
JUSTIFICATION OF UMKMGo NAME
The name "UMKMGo" was chosen with careful consideration as it reflects a clear focus on the Micro, Small and Medium Enterprises (MSMEs) sector. We wanted to create a modern image that is in line with the growing era of digitalization. The name is also designed to provide accessibility, making it easy for MSME players and consumers to remember. In addition, our goal is to make it easier for MSMEs to enter the digital world and optimize their potential in this digital era.
UMKMGo GOALS
Facilitate the growth and innovation of MSMEs through product development, digital marketing, and utilization of Fintech.Optimize the marketing and visibility of MSME products to create business sustainability.Encourage the use of Fintech among MSMEs to improve the efficiency and security of business processes.Provide motivation and support to MSME players in facing challenges and taking advantage of opportunities in the digital era.
Translated with www.DeepL.com/Translator (free version)